'Oh, it's a Gru-Vee'

news | GrüVe goes online! | archive  


Young wine goes new media...

The vintage is being tasted. Exactly on time, the Jurtschitsch estate’s light-footed classic has been treated to an image site of its in the world wide web. Although the GrüVe brand is already know all over the world, this year’s presentation turned out to be the probably most refreshing one up to now: the first taste of 2002 was not only accompanied by a new website, but also by an art-event in the natural cellar of the estate.

Now and then the genial branding almost seems to merge with the English pronounciation:
for example when Jancis Robinson, wine specialist of the Financial Times, exclaimed: 'Oh, it's a Gru-Vee'


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